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arrives in Barcelona.

The world's most awarded e-bike, now by subscription or purchase. With Panot.

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Cowboy Spring 2025 campaign
Cowboy Cruiser Negro — disponible en Barcelona con Panot
Red Dot Award

Award-winning designAssembled in France

Natural ride feelAdaptivePower™ technology

On guard 24/7Pioneering theft detection

Available models

Choose your Cowboy.

Two frame options, same technology. Available by monthly subscription or purchase.

Cowboy Cruiser Negro

Cruiser

Step-over
  • Rider height 170–195 cm
  • Range 40–90 km
  • Weight 19,3 kg
Subscription from 79.90 €/mes
Or buy it for 3.299 €
See plans →
Cowboy Cruiser ST Negro

Cruiser ST

Step-through
  • Rider height 165–190 cm
  • Range 40–90 km
  • Weight 19,2 kg
Subscription from 79.90 €/mes
Or buy it for 3.299 €
See plans →
Plans

Subscription or purchase?

Choose how you want to enjoy your Cowboy. Either option includes Panot assistance, replacement bike and theft protection.

  • Assistance included
  • Replacement bike
  • GPS tracking
  • Anti-theft coverage
  • Lock included
No minimum commitment
Monthly subscription

Choose your model

79.90 € /month

1 month · Cancel anytime

Subscribe now
Cetelem Financing
Purchase
3.299€

from €148/month

24 months · TIN 0% · APR 7.76%

Buy now

*Minimum amount €288. Example financing for an amount of €3,299.00 over 24 months. Financed amount €3,562.92 (includes 8.00% arrangement fee: €263.92). 23 instalments of €148.46 and 1 final instalment of €148.34. TIN 0.00%. APR 7.76%. Total credit cost €263.92. Total amount payable €3,562.92. Cash purchase price €3,299.00. French amortisation system. Interest subsidised by PANOT MOBILITY. Financing offered by Banco Cetelem S.A.U. Offer valid until 02/12/2028.

Compra tu Cowboy Cruiser

Deja tus datos y nos ponemos en contacto para gestionar tu compra.

Customize your subscription

Add what you need. Change or cancel extras anytime.

  • Rear Rack + Child Seat Rear rack + child seat, compatible with both models: 25 kg and 35 kg.
    +14.90 €/month
  • Total Protection Cowboy Cruiser Covers 100% of the bike's value in case of theft. Battery excluded.
    +12.90 €/month
  • At-home repairs in 48h If you have any issue with your Cowboy, open a support ticket and we'll assist you in under 48h.
    +5.90 €/month
  • Mirror
    +1.90 €/month
Technology

Technology you don't see. That you feel.

Every detail of the Cowboy has been designed to make your life easier, safer and more connected.

45 Nm Motor torque

AdaptivePower™

Detects gradients, wind and weight in real time. Power adjusts automatically: hills disappear, wind stops existing.

90 km Range

Removable battery

360 Wh, 2.4 kg. Take it out and charge it at home or the office. 100% recharged in under 3 hours.

24/7 Active protection

GPS & Anti-theft

GPS hidden in the frame, digital key on your phone. Instant alerts if the bike moves. Your Cowboy, always located.

200M km in community

Cowboy App

Integrated navigation with Google Maps, crash detection, route analysis and real-time assistance. Your co-pilot on iOS and Android.

×4 Red Dot Awards

Red Dot Award

Designed in Belgium, assembled in France. 4 Red Dot Awards. Every line with purpose, every detail with precision engineering.

Cowboy Cruiser performance Removable battery Theft protection